Ethics and Standards Web Directory.


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Google Adwords

Google Adwords allows businesses to advertise on any number of sites, including Expo Central, regardless of the size of their budget. Ad campaigns can be set up to target based on keywords, geographical location of the visitor, and/or individual web sites. They handle the most common sizes of ads and allow text, image or video.

Firefox with Google Toolbar

Mozilla Firefox is a web browser with pop-up blocking, tabbed browsing, and privacy and security features. Integration of the Google Toolbar into the Firefox download offers users even more features: Google search, SpellCheck, and Autofill.

Google Pack Software

Get the power of Google on your desktop PCs! Google Pack provides a single installer for many essential PC applications from Google and other trusted partners. These applications improve your browsing with increased speed and security, provide better searching capability for the web and for your own PC and enable you to collect and organize your personal data, including photos.

Home > Computers > Internet > Web Design and Development > Promotion > Ethics and Standards
Directory of Web Resources @ Expo Central : Ethics and Standards

Computers > Internet > Web Design and Development > Promotion > Ethics and Standards : Categories

Computers > Internet > Web Design and Development > Promotion > Ethics and Standards : Web Resources

Computers > Internet > Web Design and Development > Promotion > Ethics and Standards : Web-Sites

1. Advertising and Marketing on the Internet: Rules of the Road [ Report dead link ]

FTC rules and guidelines to protect businesses and consumers and help maintain the credibility of the Internet as an advertising medium

http://www.ftc.gov/bcp/conline/pubs/buspubs/ruleroad.htm

2. Black Hat SEO [ Report dead link ]

Worst practices, software and gimmicks to avoid.

http://www.blackhatseo.com/

3. CommercialAlert Complaint to the FTC [ Report dead link ]

Details CommercialAlert's 2001 complaint of deceptive advertising in search results, and the FTC's ruling from 2002.

http://www.commercialalert.org/index.php?category_id=1&subcategory_id=24&article_id=113

4. Customer's Guide to Ethical Search Engine Optimisation [ Report dead link ]

A series of articles that help discern ethical search engine optimisation services from unethical ones. Advice on how to deal with unethical providers and how to reduce the risk of investing in such services is also included.

http://www.bigmouthmedia.com/search_engine_information/customer_guide/

5. Desperately Seeking Search Engine Marketing Standards [ Report dead link ]

Reviews efforts to create standards for SEO industry and search engine marketing professionals.

http://searchenginewatch.com/showPage.html?page=2164371

6. Email Marketing Ethics and Spam Reporting [ Report dead link ]

Guide to avoiding being spammed and sending e-mail without spamming.

http://www.tamingthebeast.net/articles/EmailMarketingEthicsSpamReporting.htm

7. FTC Halts Internet Pagejacking Scam [ Report dead link ]

Documents how the FTC stopped a scheme to mislead consumers to porn sites via search engines. First time a government agency asserted regulatory authority over search engine listings.

http://www.ftc.gov/opa/1999/09/atariz.htm

8. Full Code of Ethics - American Marketing Association [ Report dead link ]

The AMA's code of ethics for marketing on the Internet.

http://www.marketingpower.com/live/content1175.php

9. Nigritude Ultramarine FAQ [ Report dead link ]

Originally created for an SEO contest, this FAQ answers a wide range of questions about search engine optimization with a focus on the ethics of various SEO techniques.

http://www.nigritudeultramarines.com/

10. ScreenSpam.org [ Report dead link ]

Effort to discourage companies from using across-the-screen 'rich media' advertisements.

http://www.screenspam.org/

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Computers > Internet > Web Design and Development > Promotion > Ethics and Standards : Web Resources

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